Day 1: Initial email
- Send a personalized email to introduce yourself and your company to the prospect. Briefly mention the value you can provide and ask for a meeting.
Day 3: Follow-up email
- Send a follow-up email reminding the prospect about the initial email and mentioning a specific pain point that your solution can address. Include a link to a relevant case study or article.
Day 5: Video message
- Record a personalized video message for the prospect that addresses them by name and highlights how your solution can help solve their specific challenges. Include a clear call-to-action at the end of the video.
Day 7: Phone call
- Follow up with a phone call to the prospect. Briefly mention the email and video message you sent, and ask if they have any questions or concerns.
Day 9: Additional resource
- Send an email with an additional resource, such as a whitepaper or product demo, that can help the prospect better understand your solution.
Day 11: Social media touchpoint
- Connect with the prospect on social media, such as LinkedIn, and engage with their posts or share relevant content.
Day 14: Final follow-up
- Send a final email. Let me know that you don't want to chase them if this isn't relevant.
